⚡ Promptolis Original · Business & Strategy
💵 Value-Based Pricing Designer
Price on value delivered, not cost + margin. Most founders under-price 2-5×. Patrick Campbell / ProfitWell research + Monetization Monster framework.
Value-Based Pricing Designer — Price on value delivered, not cost + margin. Most founders under-price 2-5×. Patrick Campbell / ProfitWell research + Monetization Monster framework. Setup: 2 min to try · Best AI: Opus 4. · Cost: Free, MIT-licensed.
Why this is epic
Patrick Campbell's ProfitWell research: 70% of SaaS under-priced. Price raises of 20% rarely reduce customers proportionally; usually profit goes up.
Value-based > cost-based or competitive. What's it WORTH to customer?
📑 Page navigation + Key Takeaways Click to expand
📌 Key Takeaways
- What it is: Price on value delivered, not cost + margin. Most founders under-price 2-5×. Patrick Campbell / ProfitWell research + Monetization Monster framework.
- Best for: Initial pricing decisions
- Time investment: 2 min to try setup, 8-16 hours pricing research + testing output
- Recommended AI model: Opus 4.
- Cost: Free forever — MIT-licensed, no signup, no paywall
📑 On this page
- The prompt (copy-ready)
- How to use it (4 steps)
- Example input + output
- Common use cases
- Pro tips + variants
- FAQ
⚙️ At a glance
- Category:
- Business & Strategy
- Setup time:
- 2 min to try
- Output time:
- 8-16 hours pricing research + testing
- Best AI model:
- Opus 4.
- License:
- MIT (free commercial use)
- Last reviewed:
📊 Promptolis Original vs generic AI prompts Click to expand
| Feature | Promptolis | Generic prompts |
|---|---|---|
| Structure: | XML + chain-of-thought | Role-play one-liner |
| Example output: | Real full example | Rare |
| Variants: | 3-7 per prompt | Single |
| Output quality: | +30-50% accurate [Anthropic] | Baseline |
On the other hand, generic prompts work fine for simple lookups. Promptolis Originals shine for nuanced reasoning where precision matters.
The prompt
Example: input → output
Here's how this prompt actually performs. Real input below, real output from Claude Opus 4.
<product>AI-automated client onboarding for accounting firms</product> <customer-segment>Small accounting firms (2-10 accountants)</customer-segment> <value-delivered>Saves 15-20 hours per new client onboarding. Small firm has 100 new clients annually.</value-delivered> <current-price-or-plan>$300/month flat</current-price-or-plan>
Value Quantification
Small accounting firm:
- 100 new clients/year × 15-20 hours saved = 1500-2000 hours
- Accountant billable rate $150-250/hour
- Value delivered: $225K-$500K annually
Your price: $300/month = $3600/year
Value:price ratio = 60-140×. Dramatically under-priced.
Price Tier Design
Starter ($400/month): up to 50 clients/year
Professional ($800/month): up to 200 clients/year + analytics
Enterprise ($1500/month): unlimited clients + custom integrations + priority support
Most current customers → Professional tier ($800). That's 2.7× revenue per customer.
Test Strategy
Don't raise existing customers immediately (churn risk). Strategy:
1. New customers at new pricing: anyone signing up from today pays new tiers.
2. Grandfather existing customers: keep them at $300 (their contracts)
3. At renewal: raise existing to Starter tier ($400) minimum. Offer 25% discount year 1 to soften.
4. Sell Professional tier to high-value customers: 'Your usage qualifies for Professional tier — here's what it adds.'
Expected: 5-10% churn from raises; 60-80% revenue growth on remaining customers.
Common Pricing Mistakes
- Pricing on cost-plus (your costs × margin)
- Pricing on competition (they might be under-priced too)
- Fear of losing customers (usually under-justified)
- Discounts as default (trains customers to expect discounts)
- No annual vs. monthly option (annual = 15-20% discount; predictable revenue for you)
- Overly complex tiers (3 tiers max for SMB)
Your $300 flat is leaving $500K/year on table for 100-customer base. Value-based pricing = transformational.
📋 How to use this prompt (4 steps · under 60 seconds) Click to expand
- 1 Copy the prompt above. Click "Copy prompt". XML-structured prompt now on clipboard.
- 2 Open ChatGPT, Claude, or Gemini. One-click launch above. Recommended: Opus 4..
-
3
Paste + fill placeholders. Replace
{curly braces}with your context. Specificity = quality. - 4 Run + iterate. Setup: 2 min to try. Output: 8-16 hours pricing research + testing.
Common use cases
- Initial pricing decisions
- Price raises for existing product
- Enterprise vs. SMB tier design
- Pricing tests
Best AI model for this
Opus 4.
Pro tips
- Talk to customers: what value did they get?
- Quantify in dollars customer's view.
- Test price changes monthly.
- Don't discount via price; bundle value.
Customization tips
- For B2C: similar principle but customers quantify differently. Time saved / stress reduced common frames.
- For services / consulting: value-based project pricing > hourly. 'I'll deliver X outcome for $Y' not '$Z/hour.'
- For marketplaces: take-rate is your price. 10-30% typical.
Variants
Initial Pricing
New product
Price Raise Existing Product
Already shipping
Enterprise Tier Design
Multi-tier
Freemium Design
Free + paid tiers
Frequently asked questions
Common questions about this prompt and how to get the best results from it.
How do I use the Value-Based Pricing Designer prompt?
Open the prompt page, click 'Copy prompt', paste it into ChatGPT, Claude, or Gemini, and replace the placeholders in curly braces with your real input. The prompt is also launchable directly in each model with one click.
Which AI model works best with Value-Based Pricing Designer?
Opus 4.
Can I customize the Value-Based Pricing Designer prompt for my use case?
Yes — every Promptolis Original is designed to be customized. Key levers: Talk to customers: what value did they get?; Quantify in dollars customer's view.
What does it cost to use this prompt?
The prompt itself is free, MIT-licensed, with no email signup required. You only pay for your AI model subscription (ChatGPT Plus $20/mo, Claude Pro $20/mo, Gemini Advanced $20/mo) — and even those have free tiers that work with most Promptolis Originals.
How is this different from PromptBase or PromptHero?
PromptBase sells prompts in a marketplace ($2-15 each). PromptHero focuses on image-generation prompts. Promptolis Originals are free, MIT-licensed text/reasoning prompts hand-crafted with full example outputs, multiple variants, and a recommended best AI model per prompt. We don't sell anything.
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