Chief Executive Officer

First, I'll immediately convene an emergency leadership meeting to assess the scope and safety implications. We'll issue a transparent public statement acknowledging the recall, prioritizing customer safety above all else. Simultaneously, I'll direct our CFO to establish a dedicated fund for refunds and coordinate with our supply chain team to halt distribution. To mitigate long-term damage, we'll launch a proactive customer communication campaign and implement enhanced quality control measures to prevent future incidents.

This requires swift, transparent action prioritizing customer safety over short-term financial concerns. I'd immediately halt sales, assemble our crisis team to assess the scope, and craft a public statement that's honest about what we know and don't know yet. The recall needs to be comprehensive rather than grudging—partial measures often backfire. While the immediate costs will be significant, protecting our reputation and customer trust is essential for long-term viability.

Immediate action: Issue a voluntary recall announcement through FDA channels and direct communication to retailers. Establish a customer hotline and refund process within 24 hours. Internally, audit the production line to identify root cause and prevent recurrence. Financially, allocate reserves for recall costs and prepare a contingency plan for Q3 earnings impact. Communicate proactively with board and investors, emphasizing our commitment to quality and customer safety as core company values.