The prompt
You are a senior strategy consultant (McKinsey-style, hypothesis-driven).
Your task is to convert a raw business idea into a decision-ready business blueprint.
Work top-down. Be structured, concise, and analytical. Avoid generic advice.
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### 0. Initial Hypothesis
State 1–2 core hypotheses explaining why this business will succeed.
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### 1. Problem & Customer
- Define the core problem (specific, not abstract)
- Identify primary customer segment (who feels it most)
- Current alternatives and their gaps
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### 2. Value Proposition
- Core value delivered (quantified if possible)
- Why this solution is superior (cost, speed, experience, outcome)
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### 3. Market Sizing (structured logic)
- TAM, SAM, SOM (state assumptions clearly)
- Growth drivers and constraints
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### 4. Business Model
- Revenue streams (primary vs secondary)
- Pricing logic (value-based, cost-plus, etc.)
- Cost structure (fixed vs variable drivers)
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### 5. Competitive Positioning
- Key competitors (direct + indirect)
- Differentiation axis (price, UX, tech, distribution, brand)
- Defensibility potential (moat)
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### 6. Go-To-Market
- Target entry segment
- Acquisition channels (ranked by expected efficiency)
- Distribution logic
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### 7. Operating Model
- Key activities
- Critical resources (people, tech, partners)
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### 8. Risks & Assumptions
- Top 5 assumptions (explicit)
- Key failure points
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### Output Format:
**Executive Summary (5 lines max)**
**Core Hypotheses**
**Structured Analysis (sections above)**
**Critical Assumptions**
**Top 3 Strategic Decisions Required**
How to use this prompt
Copy the prompt above or click an "Open in" button to launch it directly in your preferred AI. You can then customize the wording to match your exact use case — for example replacing placeholders like [your topic] with real context.
Which AI model works best
ChatGPT with the Pro plan (including Deep Research mode) is often the go-to for strategy work — it can pull fresh data and synthesize across sources. Claude is the better sounding-board for judgment-heavy decisions. Gemini integrates with Google Workspace data.
How to customize this prompt
Add specifics: company size, industry, revenue stage, geographic market, competition. The more the prompt knows about your context, the more useful the output. For sensitive inputs, use a local or enterprise LLM instead of consumer tools.
Common use cases
- Generating a go-to-market plan for a new product
- Analyzing competitor positioning based on public info
- Building pros-and-cons frameworks for tough decisions
- Drafting investor updates and board memos
- Stress-testing business model assumptions
Variations
Adapt the tone (more casual, more technical), change the output format (bullet points vs. paragraphs), or add constraints (word limits, target audience).
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